New Lifestyle Trend “päntsdrunk”

There’s a new Scandi lifestyle trend doing the rounds — and this one involves drinking at home, alone, and in your underwear. “päntsdrunk” has been brought into the mainstream by Finnish journalist Miska Rantanen, who describes the trend of “drinking at home, alone, in your underwear” in his new book Päntsdrunk (Kalsarikanni): The Finnish Path to Relaxation — and the key really is in the title.

Päntsdrunk is an anglified version of the special Finnish word “kalsarikänni,” which got some air time in 2017. The concept was created to help people deal with the cold and dark winter months in the Nordics. It is such a common practice that Finland’s Ministry of Foreign Affairs designed two emojis to help explain Finnish culture to foreigners — one of a man and one of a woman, both drinking alcohol in their underwear, sat on armchairs. “The Päntsdrunk method also includes bingeing on Netflix, scrolling mindlessly on your phone, sweet and salty snacks, sofa time, and blocking all work communications. It will lead you to a healthier, more energizing and relaxing life – wherever, whenever,”

pants

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s