Fans of the franchise have been waiting with bated breath for the role of Christian Grey to be cast. And now, according to HollywoodLife.com, it has. Alex Pettyfer of Beastly, I am Number Four, and Magic Mike fame, will play the coveted role according to a source close to the production. The 23 year-old actor will play the role of the protagonist – a savvy businessman who secretly practices BDSM, and production is rumoured to start in London in 2014. Fans are not sure if he could pull off the suave business man with a dark side.