Gas prices are rising, and chip numbers are falling. As a result of inflation, bags of Doritos will now include five fewer chips.
Food and Wine reports how Doritos is just the latest snack that has fallen victim to “shrinkflation,” an ever-pervasive phenomenon in which beloved foodstuffs are getting cut down to size due to inflation.
Analysts estimate Frito-Lay will potentially save more than $50 million by cutting down on the number of Doritos chips they put into each bag. Bags will go from weighing 9.75 ounces to 9.25 ounces.