TfL, Channel 4 and the Global media group were criticised on social media for the campaign, which included a suggestion the person in the top front seat “loves being naked”. The advert was described as “tone deaf” by many, with others saying it put passengers at risk of sexual assault. There were also concerns children could be in the indicated seats.

The spokesperson added: “We have reviewed the ad campaign and decided that it should not continue to run on our bus network. It will be removed as soon as practicable.”

Naked Attraction is a dating show on Channel 4, where nude participants are viewed by a potential date, who selects a companion and also strips.

A spokesperson for the channel said: “This ad is based on a Channel 4 entertainment program. It was not our intention to cause offense and we apologize if it has done so.”