The world’s chocolate supply is dwindling. As our global sweet tooth begins to outpace cocoa production, major chocolate companies like Mars Inc. and Barry Callebaut expect to see an industry deficit of 2 billion kg of chocolate by 2030. And by 2050, the cacao seeds used to make chocolate could be extinct.

As farmers struggle to keep up with demand, Bloomberg reports that the price of chocolate has continued to rise.

Companies that want to keep costs low have had to sacrifice the flavour of their products. In 2014, Bloomberg’s Mark Schatzker predicted that chocolate could follow the path of food items like chicken and strawberries, which have lost some of their flavour in the quest to satisfy demand. According to Schatzker, chocolate could soon become “as tasteless as today’s store-bought tomatoes.”