The way to your heart might actually be through your fridge. That’s what Samsung is hoping, at least.
While you might mostly associate Samsung with phones, tablets and TVs, the electronics giant is trying to make inroads into your love life by launching a dating app called Refrigerdating.
The free app works with the Samsung Family Hub Refrigerator, a $4,000 appliance with a touchscreen on the door that you can use to view the family’s schedule, and an ingredient-tracking camera that lets you double-check whether you’re out of milk. With the app, you take a photo of the inside of your fridge to share, and you can swipe right or left based on how the contents of someone else’s speak to you. Never fear, though, you can also just take a photo with your phone if you don’t have the Family Hub.
The idea is that what’s in there, whether it’s moldy leftovers or an enticing collection of craft beer, could provide a more authentic look at who you are and how you live. And ideally, keep you far away from those monsters who refrigerate their honey.
“We hope people can meet under more honest or transparent circumstances with the help of the contents of the fridge, because that can tell you a lot about the personality,” said Elin Axelsson, PR manager at Samsung Electronics Nordic based in Sweden.