MacDonalds Loses ‘Big Mac’ Trademark, Burger King takes Advantage

After McDonald’s lost its Big Mac trademark in the EU earlier this month, competitor Burger King wasted no time taking a big, juicy bite out of the world’s biggest burger chain.

Burger King’s Swedish operation recently revamped menus to poke fun at McDonald’s loss. Under the header Not Big Mac’s (sic), the sign listed meal options like “Burger Big Mac Wished It Was”, “Like a Big Mac, But Actually Big” and “Big Mac-ish But Flame-Grilled of Course”.

“McDonald’s just lost its trademark for the Big Mac for suing a much smaller player … it’s too much fun for us to stay away,” said Iwo Zakowski, CEO of Burger King’s Swedish operation, in a news release.

 

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