Constellation Brands, who own Corona, Modelo and Sveddka, say they’re all set to invest almost $200 (£151) million into producing liquid edibles. According to the company’s CEO, Rob Sands, it’s a business no-brainer. As weed is becoming legal in more and more states in America, bigger companies are posing themselves to cash in from new, green products. ‘Our company’s success is the result of our focus on identifying early stage consumer trends, and this is another step in that direction,’ says Rob.
He predicts that eventually, marijuana is going to be legalised nationwide in the US. Until then, however, Constellation Brands plan to market their cannabis-infused beverages over the boarder in Canada, where legal edible and drinkable canna products are expected to readily available by 2019.