McDonalds Taking Job Applications on Snapchat

In an attempt to attract young people into its workforce, McDonald’s is integrating Snapchat into its job application process in Australia.  The ‘Snaplication’ process basically involves the applicant sending McDonald’s a 10 second video of them talking about themselves while using a new filter which places a McDonald’s employee hat and name badge over them.

After they’ve submitted their video the applicant will then be sent a link to the McDonald’s career hub where they can download an application form. Shaun Ruming, chief operating officer of McDonald’s Australia, told that this is a “world first” example of “a Snapchat ‘lens’ that gives users the ability to apply for a job — or at least commence that process.”



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