In an attempt to attract young people into its workforce, McDonald’s is integrating Snapchat into its job application process in Australia.  The ‘Snaplication’ process basically involves the applicant sending McDonald’s a 10 second video of them talking about themselves while using a new filter which places a McDonald’s employee hat and name badge over them.

After they’ve submitted their video the applicant will then be sent a link to the McDonald’s career hub where they can download an application form. Shaun Ruming, chief operating officer of McDonald’s Australia, told news.com.au that this is a “world first” example of “a Snapchat ‘lens’ that gives users the ability to apply for a job — or at least commence that process.”



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