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Just in time for summer, Swimsuits For All’s new “Beach Body. Not Sorry.” campaign is making body-positive waves. Denise Bidot, a plus-size model whose mantra is “There is no wrong way to be a woman,” stars in a super sexy video that according to a release from the company is “completely un-retouched.” Its message is simple: every body is a beach body. “It’s time to stop apologizing. I want women to feel confident and sexy by knowing that there’s nothing wrong with being yourself,” Bidot said in a statement. Clad in Swimsuit For All’s new offerings, Bidot explains her journey toward body acceptance. “I love everything about my body. I’ve really learned just to love every bit of it. The cellulite, the stretch marks. Everything that I, at one point when I was younger thought was an imperfection, I now realize is everything that makes me, me,” she says in the clip.

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