The new Discovery Channel chief Rich Ross said he would not continue the network’s trend of telecasting fake stuff. “It’s not whether I’m a fan of it,” Ross said, which critics let slide. “I don’t think it’s right for Discovery Channel, and think it’s something that has run its course. They’ve done very well… but I don’t think it’s something that’s right for us.”
Critics came ready to do battle with the new programming chief over some of the programs they most love to hate on the brand they once adored. That includes its two fake mermaid documentaries, and two suggesting the Megalodon still roams the ocean — the second of which, Megalodon: The New Evidence became the highest rated episode of the network’s most recent Shark Week, with 4.8 million viewers. So excited did the critics become with his news, they started asking Ross if he’d kill Finding Bigfoot – and maybe some of the freak-show series like My Crazy Obsession — on other Discovery Communications networks Ross is not tasked with overseeing. Once he’d explained patiently to them that he “just has to worry about what I do,” they settled down and got back to Discovery Channel shows.