A 90-year-old chocolate company in Belgium got tired of its name of Italo Suisse last year and settled on what it thought was a sure winner: ISIS. Then along came the extremist group Islamic State, known by various names, including, of course, ISIS. “Had we known there was a terrorist organization with the same name, we would have never chosen that,” a company exec tells Reuters. Amid declining sales, the company is switching yet again, to Libeert, after the company’s owners.
Chocolate-Maker ISIS Decides to Change Name