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Gone Girl has the stars, Oscar buzz, a marquee director and what seems like an endless red carpet leading to nonstop talk show adulation. But Hollywood’s a funny place, and even with all of that, the ‘little’ horror movie Annabelle inched ahead of the Ben Affleck-Rosamund Pike drama at the opening day box office, and raked in over $2million more. Still, it’s amazing that a little movie with limited audience, no wide marketing and no marquee actors can even compete with, let alone match, a studio movie that has all the components of a long-haul fall smash.

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