Brazil’s record defeat at the hands of Germany in their Soccer World Cup semi-final sent Twitter into overdrive, with the social network beating all records of activity for a sporting event. A total of 35.6 million tweets were sent during the match on Tuesday that saw the Germans thrash Brazil 7-1 – the host nation’s worst loss in its 100-year footballing history.
The previous mark was set at the Super Bowl in February, which saw nearly 25 million comments unfurl on Twitter, the social network confirmed. Facebook, meanwhile, saw more than 200 million posts, shares, comments and likes during the match, involving some 66 million people – an absolute record. On both platforms, the fifth German goal by Sami Khedira just 29 minutes into the match sparked the most comments and reactions. On Twitter, it generated more than 580 000 tweets in the space of a minute.