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Theater chain AMC has announced a $600 million plan to install plush recliners in movie houses to lure viewers out of their living rooms. America’s second largest theater company will remove up to 70 traditional seats to make way for fewer fully reclining Lay-Z-Boys in about 1,800 auditoriums. While analysts say AMC could lose customers by reducing the number of seats, chief executive Gerry Lopez insists the changes will attract more patrons seeking a luxurious movie experience. The bold five-year plan comes amid growing competition from video-on-demand streaming services such as Netflix, which boast cheaper monthly subscriptions than a single movie ticket.

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