Brazil Fury Over Italian Advert

The Italian advertisement, which shows the figure, one of the world’s best known landmarks, dressed in the azure blue Italian shirt, was part of state broadcaster Rai’s World Cup campaign.

The two minute clip features a Capoeira dancer in the strip, and children, wearing the Italy kit, playing football in the street before ending with the image of the statue wearing the blue shirt with ‘Italia’ written on the back, alongside the slogan ‘Brazil awaits us’. The Catholic church in Rio di Janeiro, which owns the image rights for the statue, said it was ‘disrespectful’ and compared it to ‘a Brazilian television channel making an advert in which mulatto girls engaged in indecent behaviour with the gladiators of the Colosseum.’




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