The Most Valuable Brand in the World

Apple has overtaken Coca-Cola to become the world’s most valuable brand, according to a report released today. The crowning of the creator of the iPhone as the leading global brand is striking testimony to the increasing power of technology compared to traditional powerhouses such as car companies. Google came second in the list compiled by consultancy Interbrand, with Coca-Cola, IBM and Microsoft rounding out the top five.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s