A controversial new business has opened up in Manhattan’s Financial District. Star Shine NYC is the brain child of Kevin White, Jr, 30, who launched this venture with his father three weeks ago. Using the formula ‘sex sells’ Star Shine NYC hires attractive girls in scantly clan outfits to shine the shoes of the Financial District clientele. ‘We thought it could be a successful twist,’ White told DNAInfo.com. ‘Finance guys are so busy and stressed, this is a chance to unwind and relax. It’s definitely an upgraded shoe-shine experience.’ A single shoe shine, which takes about five minutes, costs $7, but customers who come in before 11am can get their footwear buffed for $4.