Today, Amazon has announced the acquisition of social reading service, Goodreads. Goodreads had raised $2.75 million in funding from the likes of True Ventures since launching in January 2007. Last August, the site had over 10 million members and had catalogued more than 360 million books, adding 22 million each month. Now, the site boasts over 16 million users. This type of social integration could give Amazon a major advantage over e-sellers like Apple, who have no social components to their product whatsoever. With people actually discussing and sharing the books that they’re into, having an Amazon direct connect makes complete sense. The site can offer special deals to Goodreads users, which in essence is now Amazon’s book-reading social network. If you love books and reading and are not a Goodreads member, get to the site and sign up now it is a great site to belong to.